Today we enjoyed a meeting with a man who we hope will one day allow us to provide him with architectural services. Of Asian descent, he explained to us that he speaks Cantonese and was very pleased with our logo and the name of our company.
He went on to explain that in Chinese many words are very similar phonetically and so sometimes numbers carry a cultural meaning based on another word they sound like. These are called homophones.
As it happens, in Cantonese the number 1 sounds like the Cantonese word for “Easy” or “Certain” and the number 8 sounds like the Cantonese word for “Prosperity” or “Wealth.”
We were pleased to learn that the big 18 in our logo suggests Certain Prosperity and this gentleman felt we’d probably do well in